37 Game Techniques Pokemon Go Used to Capture the World

8 min readJul 19, 2016

This post first appeared on yukaichou.com. Here’s the original.

Do You Really Know Why You’re Playing Pokemon Go?

Even if you think you do, I’ll bet you’ll find more reasons in this article. Let’s face it, we don’t always know why we do things. So let’s have some fun and explore why we’re playing this seemingly great new game! (And touch on some obstacles Pokemon Go will have to overcome to keep our attention for the long-term.)

We’ll start with our baseline motivations, think about player types, and finish with a list of game techniques playing into those motivations. Let’s goooo!

For this post, I donned my Magikarp t-shirt bought at C2E2 in Chicago and trekked around Minneapolis, MN nearby the repurposed flour mill I live in. (The t-shirt reads: “Pool Rules: No Splashing”)

From an Octalysis Perspective (Octalysis Level I)

Pokemon Go plays to Core Drive 3: Empowerment of Creativity & Feedback, Core Drive 4: Ownership & Possession, and Core Drive 5: Social Influence & Relatedness. There is a strong sense of the White Hat Core Drives (which make us feel good) and Intrinsic motivators (we take actions for the sake of themselves).

Core Drive 3: Empowerment of Creativity & Feedback: Players are empowered to go anywhere and catch Pokemon
Core Drive 4: Ownership & Possession: Being a real Pokemon trainer (nostalgia and wish fulfillment) and focusing on your own neighborhood and owning gyms
Core Drive 5: Social Influence & Relatedness: collaboration with friends, competition with rival factions for gyms

If you want to try the Octalysis tool for yourself, go tohttp://yukaichou.com/octalysis-tool/

Actual Game Techniques (from lens of Octalysis)

This is a short list (we aren’t going into the detail on these just yet, so let us know what we missed in the comments!).

Core Drive 1: Epic Meaning & Calling:

Narrative: nostalgia is a recollection of a past narrative, someone recalls the memory of a journey they had on Pokemon Blue — my experience — or the trading card game →this plays into micro-interactions, too, like the capture of a Magikarp’s which make the player laugh as they remember how useless Magikarp’s splash attack was in the video games, but also how awesome Magikarp’s evolution — Gyarados — was in winning gym battles :)
Beginner’s Luck: happen to live near scyther spawn or other rare Pokemon spawn
I Wanna Be The Very Best, No-One Ever Was: Being a Pokemon trainer in real life and I don’t have to give up my life to do it (this is a dream come true!)

Core Drive 2: Development & Accomplishment:

Desert Oasis: see Pokemon or Pokestop or gym — but also must walk over to those locations

This is a stone carved in Japan and brought to the edge of the Mississippi River

Boss Fights: gym battles
Achievement Symbols: like Jogger, Collector, Scientist, and Breeder
Step-by-step Overlay Tutorial: click on hints, overlay informing player she needs to be Level 5 to participate in the gyms

High Five (“great!” or “nice!” when you throw a Pokeball) (precedes CD6 when you’re not sure if the Pokemon will stay in the Pokeball!)
Crowning: Gym ownership (Pokemon owning the gym are prominent on the visual interface)
Anticipation Parade: hear a sound, see the Pokemon, get ready to throw Pokeballs or berries (sound design is excellent in Pokemon Go)

Core Drive 3: Empowerment of Feedback & Creativity:

Instant Feedback: throwing Pokeballs; spinning Pokestop dials; gym battles
Plant Picker: the meaningful choice of which Pokemon to strengthen, which to put in an incubator, which to trade with friends (coming soon!)
Milestone Unlock: stronger Pokemon, ability to capture stronger pokemon in the wild, better items (great balls vs Pokeballs)
Creative Counters: certain Pokemon types (grass, fire) counter other types in gym battles (knowing these and knowing what pokemon own gyms creates a Desired Action of collecting necessary Pokemon to defeat current gym holder)

Core Drive 4: Ownership & Possession:

Collection Sets: Gotta Catch’em All! Also subsets upon capture of grass, fire, electric type Pokemon
Protection: Defending your neighborhood gyms from rival factions
Avatar: Dressing your avatar during Onboarding
Virtual Goods: items exchanged for experience; items to remove grind
Alfred Effect: items, journal, attire, Pokedex
Exchangeable Points: Pokemon transfers will be available soon

Core Drive 5: Social Influence & Relatedness:

Group Quests: to take over a gym, to explore new territory or parts of a city or environment)

I’m envisioning future group efforts to map the entire Earth! (Below is a map of Boston showing where various Pokemon have been caught.)

Friending: faction or using lure, noticing others playing PokemonGo around you
Water Cooler: people at a location all playing together…like the Brisbane Australia hangout–look at all those lures!:

Mentorship: helping others, will become even more interesting when Transfers between players become available

Trading: Rumor has it this is coming in a future update! This yet again will play on nostalgia of trading cards and digital trading in previous Pokemon games
Capture the Flag: Gym battles provide competitive environments

Core Drive 6: Impatience & Scarcity:

Prize Pacing: incubating eggs; more Pokeballs needed to catch Pokemon as a player levels up; rare Pokemon in various environments or conditions (day/night, weather-based like wind/rain/sunshine); legendary Pokemon
Magnetic Cap: there aren’t unlimited Pokemon; timer on spawns (lures help attract Pokemon)
Virtual Good Scarcity: certain items are rarer or more expensive (in the shop) (sometimes grind can be reduced by paying, similar to Farmville mechanics)
Last-Mile Drive: that last kilometer to hatch your egg!

Core Drive 7: Unpredictability & Curiosity:

Obvious Wonder: exploring your town/village/nature/landscape (in my case, the Mississippi river and history)

When I caught my first Magikarp, realized the game was designed to account for environment (I was on the edge of the Mississippi River), felt the emotions of playing the card game, the GameBoy game (the memory of that emotion), and was excited to explore new environments to see how the Pokemon spawn zones might work.

MiniQuests: egg incubation (ongoing as a sub-plot to other tasks like “I want to go to this gym”)
Sudden Rewards: spinning dial at Pokestops; hatching eggs (what Pokemon will I get?)
Mystery Box: walking around eventually hatches 2km or 5km eggs

Core Drive 8: Loss & Avoidance:

Sunk Cost Prison: a player has invested so much time into gathering Pokemon and contributing go gym battles that he can’t quit
Progress Loss: if you don’t play, your friends will progress faster than you (plays into peer pressure of CD5, black hat)
Status Quo Sloth: will Chinese players switch from the clone to actual Pokemon go when it comes out?

Can Pokemon Go Do No Wrong?

Here is where we list things that don’t work potentially long-term for the game:

At the same time, we haven’t seen the Endgame for Pokemon Go yet. We don’t know how big they are planning to make the game from an exploration to achievement to social dynamics (trading will be very interesting).

But, like any experience, Pokemon Go may face challenges. What happens when I’ve caught all (or most of) the Pokemon? What happens when its no longer fun to meet up with my friends to endlessly compete for our neighborhood gym? What happens if I get tired of the lack of strategy in gym battles? These questions illustrate examples of the motivating effects of Core Drive 3: Empowerment of Creativity & Feedback, Core Drive 4: Ownership & Possession, Core Drive 5: Social Influence & Relatedness fading. At this juncture, Pokemon Go may, like many games, rely on the Sunk Cost Prison to keep users.

In the meantime, we can see how emergence in real world behavior adapts and changes how people play the game. We are already seeing restaurants buy lures. The lures lure gamers into their restaurants :)

You Teach Me and I’ll Teach You

Time will tell if the Pokemon Go design team can continue to build an experience worth playing for a broad variety of players.

In the meantime, what did we miss? What game techniques is Pokemon Go using that have made you keep playing? Let’s have a conversation in the comments!

PS If you were counting, you’ll see I listed 37 game techniques. That’s a bonus of 10 techniques :) Thanks for reading!

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